Moviri · AI for Operations

AI-powered incident
intelligence for
fashion & luxury

Turn operational complexity into faster resolution, better customer experience and stronger brand protection. An AI intelligence layer that augments your existing IT stack, without disrupting the tools and processes already in place.

ServiceNow· Splunk· Confluence· Jira· Datadog· Elastic· Dynatrace· SAP Commerce· Salesforce· PagerDuty· Teams· Slack· Oracle OMS· Snowflake· Databricks· SharePoint· New Relic· Magento· Grafana· OpsGenie· ServiceNow· Splunk· Confluence· Jira· Datadog· Elastic· Dynatrace· SAP Commerce· Salesforce· PagerDuty· Teams· Slack· Oracle OMS· Snowflake· Databricks· SharePoint· New Relic· Magento· Grafana· OpsGenie·

The challenge

In fashion and luxury, digital operations are part of the brand experience.

A slow checkout, a payment error, a broken clienteling app or a pricing mismatch may look like technical incidents. For the client and the brand, they are something else entirely.

Business severity mismatch
Technical severity and business severity do not always match. A minor error may affect a high-value customer segment, a private sale, a capsule launch or a flagship boutique. Tickets need business context, not only technical information.
Knowledge scatter
Resolution depends on knowledge scattered across tickets, runbooks, Confluence pages, Slack conversations, post-mortems and a few key people. Engineers spend valuable time looking for the right workaround or escalation path.
Ecosystem complexity
E-commerce, OMS, PIM, CRM, CDP, clienteling, POS, loyalty, payment providers, anti-fraud, WMS and regional sites all contribute to the same client journey. When something breaks, the root cause is rarely isolated.

Our approach

An AI layer that works with your existing operational ecosystem.

01
Connect to the existing stack
We integrate with the tools your teams already use: ITSM platforms, observability tools, log analytics, documentation repositories and collaboration channels. The AI layer works with real operational context from day one, without requiring a new incident management process.
ServiceNow Splunk Confluence Jira Datadog + more
02
Orchestrate specialized operational agents
Instead of a generic assistant, Moviri designs agentic architectures where different AI agents specialize in different tasks: ticket analysis, log investigation, knowledge retrieval, similar-case search, impact assessment, routing suggestion and post-incident documentation. A coordinator agent orchestrates these specialists into a coherent operational recommendation.
03
Support the full incident lifecycle
From the moment a ticket is opened to the moment the incident is closed and converted into reusable knowledge. The solution enriches incoming tickets, investigates possible causes, retrieves similar past cases, suggests checks, identifies impacted systems, recommends resolver groups and updates operational knowledge.

What it enables

Four capabilities that change how operations teams work.

01
Business-aware incident prioritization
Prioritize incidents based on what truly matters to the business: affected funnel step, country, sales channel, order volume, client segment, product relevance, campaign exposure and potential brand impact.

This allows teams to focus first on incidents that can damage client experience, revenue or brand perception, not just those with the highest technical severity.
02
Omnichannel investigation & root cause acceleration
Correlate issues across online store, boutique operations, CRM, clienteling, OMS, ERP and logistics flows.

Move beyond isolated symptoms and understand how an incident affects the broader client journey, from product discovery to purchase, fulfillment, customer care and in-store experience.
03
Continuous knowledge improvement
Generate incident summaries, root cause notes, resolution steps, runbook updates and post-mortem content after each issue is resolved.

Every incident becomes an opportunity to improve future troubleshooting, reduce dependency on individual experts and keep operational knowledge alive and current.
04
Operational readiness
Strengthen readiness before high-visibility brand moments: collection launches, private sales, seasonal campaigns, regional rollouts and peak traffic windows.

Identify recurring risks, fragile integrations, unresolved historical issues and missing runbooks before they become business-critical incidents.

Success story

Global Luxury Group · Digital Operations

AI-powered e-commerce incident triage for luxury digital operations.

Moviri implemented an agentic incident intelligence layer to support a global luxury group's Digital Operations teams in analyzing e-commerce incidents, enriching incoming tickets and accelerating investigation across operational knowledge, ticket history and application logs.

The solution was built on a knowledge foundation including root cause information, resolution actions, architectural modules, operational procedures and routing details.

Agentic architecture
Coordinator Request orchestration Simple requests Direct response Full triage Ticket Analyst Historical tickets Log Investigator Application logs Knowledge Researcher Documentation Summarizer Response synthesis Final response

Operational interface

AI FOR IT OPS · INCIDENT WORKSPACE M.R. QUEUE INC-48217 Checkout · EU · P1 INC-48216 OMS sync · P2 INC-48215 PIM feed · P3 INC-48214 Clienteling · P2 INCIDENT · INC-48217 Checkout failures · EU region · payment timeout P1 REVENUE IMPACT VIP SEGMENT AI SUMMARY Payment gateway timeouts spiking on EU checkout: 4.2% of attempts in last 20 min. Pattern matches INC-47991 (resolved 12 Mar) and INC-46822 (resolved 4 Feb). Likely cause: upstream provider latency on tokenization endpoint. Suggested next step: failover to secondary PSP, notify Payments service owner. SIMILAR CASES INC-47991 · 94% match PSP timeout, resolved via failover · 32 min MTTR INC-46822 · 87% match LOG EVIDENCE 14:02:18 ERR · PSP timeout 14:02:21 ERR · retry failed 14:02:34 ERR · PSP timeout 14:03:02 WARN · queue depth IMPACTED SYSTEMS Checkout · EU storefront Payments service OMS · order intake Anti-fraud · downstream RECOMMENDED ACTION Assign to Payments, Tier 2 · trigger PSP failover runbook · notify Commerce Ops ACCEPT Updated 14:04:12 · sources: ServiceNow · Splunk · Confluence · Datadog

Operational output · per incident

For each incident, the assistant provides a structured investigation starting point based on historical evidence and current operational data.

Similar past cases Root cause hypotheses Relevant log evidence Recommended checks Impacted systems Suggested assignment groups

What changes for operations teams

A faster, richer, more aligned way of working.

01
Faster triage
Teams reduce the time spent manually searching across tickets, dashboards, logs and documentation. Instead of starting from a blank page, engineers receive a structured investigation starting point based on historical evidence and current operational data.
02
Higher ticket quality
Incidents are enriched with categories, business context, impacted systems, recommended checks, similar cases and next-best actions. This improves communication between first-level support, application teams, vendors, business stakeholders and service owners.
03
More accurate routing
The solution suggests the most appropriate resolver group using historical patterns, service ownership context and previous resolution paths. This reduces unnecessary reassignment loops and accelerates time to resolution.
04
Continuous learning
Each resolved incident becomes reusable operational knowledge. The solution transforms post-incident information into summaries, runbook updates and troubleshooting guidance, creating a self-improving knowledge base that grows with every case.

Personalise your view

Tell us about your environment.

Three steps. Under two minutes. At the end you'll see how our approach maps to your specific situation, and you can book a call with your context already pre-filled.

Select the platforms that support your digital operations today. We'll tailor the conversation around what you already have in place.

Observability & digital experience monitoring
Service & incident management
Operational knowledge & runbooks
E-commerce platform
Order management & fulfillment
Clienteling, POS & store operations
PIM, DAM & product content
Payments & risk
On-call, alerting & operational comms
Selected

Select at least one platform to continue

What is your role in digital operations?
What is the scale of your digital operation?
Where do customer-impacting incidents hurt the brand most today?
Why are you exploring this now?
What is your decision timeline?
What we'll prepare for the call
Your session will be pre-briefed with:
Complete the previous steps to pre-fill your context.
Your details
First name
Last name
Work email
Company
Role
Request received.
A member of our team will reach out to shortly to schedule.
The session will be pre-briefed with your stack and situation profile.

From reactive support to intelligent digital operations

Resolving an incident is not only about fixing a system.
It is about protecting the quality of the brand.